If you have been browsing Johor Bahru property listings recently, you might notice something interesting. More and more people are starting to talk about Permas Jaya.In the past, many homebuyers would first look at areas closer to the city centre, such as CIQ, Mount Austin, or Iskandar Puteri. But over the past couple of years, Permas — which is already a mature township — has slowly started getting attention again, especially whenever a new high-rise residential project appears.One example that has been getting some discussion lately is The Straits View DUO. Many people are looking at it as a Permas New Condo, mainly because it’s not very common to see new serviced apartments launched in such a well-established neighbourhood.If you often pass by the Permas commercial area, you’ll probably notice the lifestyle here is quite steady. During the day there are plenty of office workers around, and in the evening the cafés and restaurants become the busiest spots.So when people talk about new condos in Permas, they are not just looking at the building itself. Many are actually paying attention to how the area might develop in the future.

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Permas Jaya: A Mature and Comfortable Township

Unlike some newly developed areas, Permas Jaya has been around for many years. It’s already a well-established community in Johor Bahru.

Many locals usually describe Permas with a few simple points:

• Plenty of restaurants
• Convenient daily amenities
• A lively commercial area

If you visit the neighbourhood on a weekend evening, you’ll see many familiar scenes. Families having seafood dinners, friends meeting for supper, or young people sitting in cafés chatting.

This is the advantage of a mature township. The lifestyle facilities are already there.

For example, within a short distance you can usually find:

• Banks
• Clinics
• Supermarkets
• Cafés and restaurants
• Small shopping areas

Most of the time, residents don’t need to drive far just to settle everyday errands.

Because of this, in recent years some developers have started introducing new high-rise residences and serviced apartments in Permas, slowly adding a different type of housing option to an area that was traditionally dominated by landed homes.

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Why Are New Projects Appearing in Permas?

From a property perspective, when a new project appears in an established area, it usually means two things.

First, land availability is becoming limited.
In mature neighbourhoods, empty land is not easy to find, so new developments do not appear very often.

Second, demand for the area is increasing.
When more people are interested in living in a particular neighbourhood, developers will eventually consider launching new projects there.

Permas Jaya seems to be moving in that direction.

Many younger buyers today may not necessarily want to live in brand-new townships that still need years to fully develop. Instead, they sometimes prefer areas like Permas, where most daily conveniences are already available.

So when a project like The Straits View DUO appears as a new residential development in Permas, it naturally attracts attention from both potential homeowners and investors.

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The Straits View DUO: A Rare High-Rise Project in Permas

In Permas Jaya, most residential properties are still landed houses. High-rise developments are not as common compared to other parts of Johor Bahru.That’s one reason why The Straits View DUO stands out.

The project is planned as a mixed development, meaning it combines residential units with retail components.In simple terms, it’s the kind of concept where:You live upstairs, and daily conveniences are right downstairs.This style of development has become increasingly popular in many cities because it allows residents to enjoy a more convenient lifestyle. Sometimes you can just go downstairs for a meal, groceries, or a quick coffee.

The project consists of two residential towers, each with its own lobby area. Architecturally, the design takes a modern approach with some colonial-inspired elements, giving the building a slightly classic yet contemporary look.For some buyers, this kind of design tends to feel more timeless compared to overly futuristic styles.

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Facilities Designed for Everyday Living

When people look at new condominiums, facilities are usually one of the first things they check.

The Straits View DUO offers a fairly complete set of facilities, with many spaces designed around relaxation and community living.

For example, the water facilities include:

• Infinity Pool
• Relaxation Pool
• Jacuzzi
• Oasis Lagoon
• Wading Pool

For families, this type of pool arrangement can be quite practical because both adults and children have suitable spaces to enjoy.

There are also several facilities focused on wellness and outdoor activities, such as:

• Jogging Path
• Reflexology Path
• Tai Chi Deck
• Garden Walkway

These may sound simple, but they are actually the kinds of spaces residents might use regularly — whether for a morning walk or a short evening exercise.

More modern facilities include:

• Gym
• Game Room
• Golf Simulator
• Co-Work Hub

Co-working spaces have become quite common in newer residential projects. Sometimes working from home can feel a bit repetitive, so having another place in the building to work can be a nice change of environment.

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Unit Options: From 2 to 4 Bedrooms

In terms of layout, The Straits View DUO offers several unit configurations:

• 2-Bedroom units
• 3-Bedroom units
• 4-Bedroom units

This range allows the development to cater to residents at different stages of life.For example, two-bedroom units may appeal more to young professionals or smaller households, while three- and four-bedroom units are often preferred by families planning to stay long term.The project also includes dual-key layouts.A dual-key design basically allows a unit to be divided into two separate living spaces. Some owners might choose to live in one portion while renting out the other.For buyers considering rental income, this type of layout can provide a bit more flexibility.

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Who Might Be Interested in a Condo Like This?

Of course, every buyer has different reasons for choosing a property. But generally speaking, a project like this might attract a few types of residents.One group would be professionals working nearby.
If someone works around Permas, Masai, or even Pasir Gudang, living in this area could make the daily commute easier.

Another group could be people who prefer mature neighbourhoods.Some buyers are not too keen on brand-new townships where amenities are still developing.A third group may be long-term investors.
These buyers often observe how an area evolves over time and whether rental demand might grow in the future.Of course, property decisions always depend on personal budget and lifestyle plans. No single project is suitable for everyone.

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Official Info / Contact ：

Website: straitsviewduobrdb.com/

Address: BRDB (Johor) Sales Gallery Lot PTD 147002, Jalan Permas 9/3,Bandar Baru Permas Jaya,81750 Johor Bahru, Johor, Malaysia

Contact:+607‑387 1333

Email: permasjaya@brdb.com.my